I meet a lot of bloggers and I review a lot of websites and when a blogger is not earning the reward they had hoped for, chances are that they a making a number of the following mistakes. Some of these mistakes may apply to your website as well so I thought that I might share the 11 most common mistakes that are preventing your blog to make money.
I meet a lot of bloggers and I review a lot of websites and when a blogger is not earning enough money to turn their blog into a thriving business, chances are that they are making a number of mistakes when it comes to monetising their site.
The main reasons why most peoples blogs fail to make money from their online business are
1) They lack a workable plan:
It’s not enough to say that you have started your blog just to get rich; you must create a roadmap that will guide you on your journey on how to make this happen. Saying that you just need more money is nothing if you don’t actually know how much you need to begin with. Behind every great website is an even greater plan. Without one, you will be going into your entrepreneurial journey blind.
Before you can even think about starting your blog site, you really need to think about your plan. It doesn’t have to be a formal business plan with charts, ROI projections, and other meaningless business gumpf. The plan that I am talking about is one that helps you figure out what exactly you will be talking about, or selling on your blog.
2) They Don’t Research their niche market before starting
Once you have your plan in place the next thing to ask yourself is “will your blog make money?” The best way to understand this is to find out everything you can about your market, your niche audience on who your blog site will serve.
Before you start any business, online or offline, research is needed to make sure that you are really fulfilling a need for a hungry market. When you start your market research you will find out what the best niche market is to enter into and serve and how to best monetise that market.
You will also see if people are willing to spend money on that niche and what they are buying. Each niche market has its own way of monetisation. If you don’t research that market well you may end up monetising your site the wrong way which will give you zero results.
So how do you start to get this much-needed information? Google! With Google, you can find out just about anything about any niche on the internet. Let’s start this with an example.
Let’s assume your thinking of creating a blog about the niche Hair loss market. You can start your research by going to google and typing “hair loss” into the search box. You will see something like this.
Now as you can see, this result shows that hair loss treatment has been searched 29,700,000 times in Google. This shows that people are actually looking for information about it.
It also shows advertisers are spending money within this niche which is a good sign if you are thinking about using Google Adsense to help you monetise your blog site.
Once you have an overview of your potential niche market the next thing to check is how the sites within the search results are ranking, and to see if there are ways to outrank them.
With tools like Similar web and Buzzsumo, you can find out all you need to know about these websites.
For example, I use Similar Web to find out more about one of the sites ranking in the top 10 search results for the keyword “hair loss” – health.com
Below are the stats that I discovered using similar web
From the screenshot above, you can see that the site had over 13m visitors last month which is really great. The majority of their visitors are coming from search engines as you can see below.
This information didn’t take long to get and if you are prepared to invest in the time to conduct this research before diving straight into building your site, your job will be a lot easier going forward.
3) They are not willing to invest in their business.
Every business needs money to grow, there are so many necessary things that you need to invest in to make your blog grow and become a success. If you want to become a successful and influential blogger, it is a complete waste of time if you are using free blogging platforms like blogger. Don’t get me wrong these are great sites if you are doing this as a hobby, but if you want your blog to grow you will need to build your brand.
You must be prepared to pay for your own web hosting and domain name. Also, you cannot afford to waste your time on a free website theme for your blog. Consider paying for a professionally made theme or hiring a web designer to help you create the blog that you really want.
If you don’t invest in your business, you will regret it in the long run. Sometime in the future, your blog will start to slow down, it may also get hacked because of poor security. Learn how to invest in your business, no good business can survive without proper investment.
4) They lack focus and concentration
One of the main reasons why people’s blogs fail to achieve is because they are confused and lose focus. If you want to make a success of your blog, you must learn to avoid all the distractions out there.
If within your plan you have decided to make money by creating your own products, then give it all of your attention and forget about every other method of making money on the internet until you have achieved that goal. If after all of your efforts, you find that it isn’t working, you can then try another method of taking with you everything that you have learned from the first method and try again.
5) They are not setting achievable goals.
As mentioned right at the beginning of this post it is essential that you have a workable plan (if you need help in creating this, check out a previous post of my here), another essential part of this plan is to create achievable goals that actually help you move closer towards your overall dream.
6) They associate with the wrong people.
There are some kinds of people that you should avoid at all costs if you want to achieve anything meaningful in life. The people that you spend time with always determine your future whether you believe this or not.
If you have friends or colleagues that hate the thought of success and take pleasure in pulling people down to their level and are always negative, this will start to ware you down and you will start to think that more like them and it will become an uphill struggle to reach your dream.
One of the things that I pride myself in and owe must of my success to today is that I am always mindful of those I listen too and those I keep company with. Surround yourself with the right-minded and positive type of people and, you will always get what you want in life.
7) Not having enough time for your business.
Time is an important factor in any business. Every business needs time to grow and for you to reap the rewards for your efforts. Set aside some time on a daily basis to work on your business. Complete tasks during this set-aside time such as;
- Check to see if your blog is loading at a normal speed.
- Check the loading time of your blog.
- See if you have any email messages or requests.
- Check your blog’s stats and find out if your traffic and income is growing or if you need to make changes.
- Always update your blog with new posts.
- Promote your posts using social media and other outlets.
- Connect and build relationships with the authority bloggers in your niche.
- Guest post on other authority blogs.
- Think of ways to grow your business
There are many more things you need to be doing to ensure the growth of your business but these are just the basics. You also need to know when your wasting time. When it comes to promoting your blog, it would be a waste of time if you followed all of the promotional techniques out there.
The best thing to do is to choose a few marketing strategies and focus on them instead of following all the marketing techniques out there.
When it comes to Social Media you don’t need to make this priority number 1 at the beginning. Sure its good to have different Social Media accounts, but far too often people spend way too much time and attention on them, instead of building their products and services first.
8) Not connecting and building relationships with your readers.
If you audience doesn’t like or trust you, they won’t make you any money. You must earn their trust first. For your visitors to click on your links and buy the things that you are promoting you must be someone they know and believe in.
One way to do this is to always show them that you like and care for them, you can do this by providing them with valuable solutions to problems they might have within your chosen niche market.
Just find ways to earn their trust and they are more likely to buy from you or subscribe to your mailing list. They will believe in your judgment and in turn, they will believe in your business.
9) Not connecting with influencers in your niche.
When you’re just starting out, the fastest way to grow is to connect with the influencers that are already in your niche, they will help promote your blog. It is even better to build this connection before starting your own blog.
To start with this you could start writing some blog posts for some of the top brands within your niche to gain recognition. You can just step a simple landing page on your blog site for email collection. If you do this right, you will have a huge audience in no time at all and this will boost your own blog once you create it.
However, if you already have a blog, the best thing to start doing from now is to write for those influencers more that you write for your own blog. Dishing out hundreds of articles on your blog every now and then with nobody reading them will not help you.
10) Not doing anything after reading this post.
Many, Many people spend more time reading and learning about how to run a blog business but they don’t actually take the first step and try anything out to get them started.
Remember – it is not what you read that counts, it’s not even always what you know that counts. What really counts is what ACTION you take after you learned it. So make sure that you take action sooner rather than later as, after all, the distance between your dreams and reality is called action!