Probably the most powerful and effective way to reach your audience is through a newsletter; because you value is arriving right into their inboxes. It can help entice people to consumption; since most people see every email they receive (not like social media where most of the posts aren’t read). A newsletter gives you a tremendous amount of power, so use it wisely.
To create your own newsletter for your business you first need to create a subscriber list. That means given people a reason to sign up for your newsletter. Are you prepared to offer something useful to your subscribers-i.e a freebie, part of the ebook you sell, discounts for other products, newsletter only content? More importantly, can you give them a clear reason why your newsletter will be constantly valuable?
Your newsletter signup form needs to be prominent and actually look like a signup form. It’s also a good idea to mention how often you’ll show up in their inbox, especially if its more than once a week. If you’re going to be emailing your list daily, be sure that’s totally clear before they sign up. And if that’s the case, try to offer additional options, like weekly or monthly versions of your newsletter.
Once you have built your list of subscribers, make sure the content of each newsletter has the right tone – a voice that matches your website. Encourage people to reply to you, so you’re creating more of a conversation and less of a one-way speech.
Just like a blog post create call to actions if your want your readers to do something after they have read your email focus on a single action, like buying a product, reading the full blog entry, or sharing it on social media. Once actionable item per email keeps the focus clear and will get the best results.
Having a newsletter as part of your online business plan is a great idea. Growing a subscriber list that you actively engage with is a great way to reach your audience providing that you keep them interested since you’ll lose them forever if they unsubscribe. Find your true voice, keep your audience engaged and most of all, stay valuable.