Running a successful business is hard enough on its own, but trying to run a business with a low budget can give you an aneurysm. However, there are ways you can promote your company with little or no budget – while still presenting it in a creative and innovative way. That means you will have to get more involved with activities you’d normally pay someone else to do. Still, making that extra effort will definitely be worth your while.
New entrepreneurs often think that they need a substantial amount of money to properly advertise their business. That isn’t true – in fact, there are plenty of marketing tricks you can do on your own and for free. It’s time and energy consuming, but remember you’re doing it for yourself. After all, you want your business to flourish, so you can finally get that cash income.
Social Media Promotions
Social media platforms are a great place to market your business. You can create your own blog and write your own content. Later on, when you have attracted enough interest, you can promote your blog on social networks. This method takes time, but if you’re patient enough you will gather enough hype for your product. Also, make sure you provide quality content to your target audience, otherwise you might drive them away. Another thing you can add to your blog/website is e-mail newsletter – which will provide your viewers with information and updates about your posts and products. Adding periodic surveys to the e-mails will be a good way to gather information about your audience. This will give you insight into what your viewers might be interested in – which will, in turn, provide you with useful info on how to promote your business further.
Making a YouTube video is something you can do on your own. You won’t need experts and expensive equipment. Try to create some interesting videos that will advertise your business and that you will share on your blog and social networks. And if you are in need of editing those videos, then YouTube can help you out. There are a lot of videos containing useful guides for beginners, on pretty much any topic.
DIY Information Graphics
Infographics are also a thing you can do yourself. Of course, there are professionals that make amazing infographics, but they cost a lot of money. For starters, you can make one on your own, be creative and make it as good as possible. You can add infographics to your blog posts and make them lively. After all, it’s not just information you are supplying but also a visual representation that will hold a viewers attention. YouTube can be of an assistance here as well, for if you don’t know how to make an infographic – there’s definitely a video that will provide the necessary instructions.
Promo material is an interesting way to advertise your business. Here, you can really let your creativity and imagination loose. Although this method requires investment, you can focus on the most useful and the most appealing items. That way you won’t have to spend too much money on all the possible wares, but just a few good ones. You can design T-shirts, coffee mugs, flash drives with your firm’s logo on it, custom silicone rings in various styles and many more types of merchandise. Which of those things you pick is entirely up to you, your imagination and your budget. Just make sure you offer the product people are interested in.
Creative Business Cards
The simplest way to express your creativity and promote your company is business cards. They are cheap, easy to make and are fully customizable. When you give away your business cards, make sure they have an interesting design and a witty message on them – for it will surely pique people’s interest in your products. Your business cards will be the new “face” of your company so you don’t want them to be half-baked.
Guerrilla marketing is a really awesome and inspiring way of promoting your business. There are various ways you can reach out to people and make them interested in what you have to say or sell. Be careful, though, you don’t want to get too excited and carried away. Sometimes, people may misinterpret your message and think of you as a walking spam message or a pop-up ad that has come to life. Furthermore, being too extreme with writing graffiti on the walls and sidewalks may get you arrested. But that doesn’t mean you should avoid these methods. By all means, go for it; just think of a good strategy before you go on a rampage.
My name is Alex Williams. I am a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog “http://bizzmarkblog.com”.