Nowadays the best tool in an entrepreneurs arsenal is social media. Social media sites like Twitter and Facebook enable small business owners to cultivate and grow great relationships with their customer base every day. Because this is such a powerful tool you will need to be sure that you are using it correctly.
Don’t just post whatever comes to mind – you need to understand your audience and provide them with valuable content that will help them allowing you to engage fully with your followers
Below, I have outlined 5 awesome ways to use social media in order to help you engage with your clients:
1. Demonstrate Your Personality
Showing your personality within your social engage is an important part of customer service and connecting with your followers. It will give them a sense of authenticity about you and your business, plus it gives your follows something to relate too. When you announce a sale, why not share a silly meme that illustrates your excitement, it may rub off on your audience.
By providing genuine personality with your social media posts you remind your customers that your business is not merely a grouping of products and services, but a dynamic thing that is run by real people.
2. Share Your Unique Passions
Just with your personality, social media gives you a great platform for you to express your personal interests as well. By sharing you unique hobbies you make yourself stand out from the crowed, and you will present yourself as an authority within this particular hobby where people of the same passion will be drawn too making them a potential client for your business. This also establishes trust with your clients and makes you seem more approachable.
3. Find Out What They Want
Got questions for your customers? Just ask them!
You can use social media to poll your followers to tally their opinions on certain subjects which will give you a some insight on your business and your products and services in which you are providing them.
There are various ways you can use social media to gather information about your followers. You can post pictures of potential new designs and ask your followers to like the ones they prefer, or you can hold contents to name new products. A word of warning however although social media is a great way to help you name products just bare in mind that you may have to call your product something completely bizarre, just take a look at Boaty Mcboatface!
4. Provide Swift Responses
When your customers have concerns and they want to be heard, social media networks are another tool you can use to collect and address their concerns.
Social media networks should really sit side by side to more traditional customer support systems, like a dedicated support line or help desk. Some customers are just more comfortable with social media communication.
You should make it a priority to answer back any questions quickly within a social media network, your client will appreciate your attention and accessibility and your business will benefit from having more ways to be notified of issues. Again another word of warning, most of the time any communication via social media from you clients is public, so just remember this when replying to their messages.
5. Validate Your Followers
Why should your clients be the ones doing all the work?
Make it a two-way relationship by liking, re-tweeting or commenting on your followers’ posts. Anytime they are applicable to your business; especially if they tag you or mention you in some way.
If your customers interact with you via your social network pages. They will feel more bonded with you, resulting in increased loyalty.
Let’s quickly recap on the 5 ways you can use social media to engage with your clients:
- Demonstrate your personality
- Share your unique passions
- Find out what they want
- Build an open culture
- Validate your followers
The Wave of the Future
You cannot have a business without people to support it. Using social media to connect with your current clients and attract new ones enables you to build your brands awareness and increase customer loyalty.
Not only is it an effective marketing and research tool, but it is also fun and intuitive to use, plus in most cases it is FREE to use.
Those tweets, comments, likes and emoji’s are not going anywhere soon, so embrace them, have fun with them, and use them to create the best business that you can.
Do you have anything to add to this article? Leave a comment below.